Trade Marketing Manager

Job Description

• Ensures the division’s top line (sales budget) is achieved in line his division marketing plan and the principal strategy.
• Ensure quality compliance of trade Promotions and timely promo / event reports to Principals.
• Ensure the timely execution and evaluate ROI on the activity and relate Market impact.
• Evaluate Market competition survey data and provides input into Annual Sales Forecasting.
• Ensures regular vendor evaluation is carried out on suppliers.
• Works in a fast paced broadly predictable sales environment, drawing on available financial and marketing intelligence, with predefined medium term goals and brand strategies
• Interfacing with Customer, Principal & Sales team for Annual Trade Marketing budget
• Provides input for Annual Sales forecasting and input to Principal on Annual TM budgets and TM activities
• Allocates budgets based on the activity
• Provides direct supervision to subordinates including objective setting, performance management, and motivating, as well as training and coaching
• Provides insights from knowledge acquired through multiple data sources to ensure forecast accuracy, ROI and devising key account plans
• Analyze market trends to provide inputs for new agencies
• Uses creativity in improving brand visibility and off take within all trade segments
• Provides inputs towards the short- and medium-term strategic planning process for the division
• Facilitates the achievement of short term and medium-term strategic goals of the division