Job Summary

We are seeking a creative, analytical, and commercially minded Senior Marketing Executive to support the development and execution of marketing strategies that strengthen brand visibility, customer engagement, and business performance.

The role will work closely with the Marketing Manager and wider management team to plan marketing campaigns, manage promotional activities, coordinate events and media initiatives, monitor marketing expenditure, and evaluate campaign performance. The successful candidate will also contribute to brand development, market research, competitor analysis, digital communication, and the creation of marketing materials.

The position requires a combination of marketing expertise, analytical ability, creativity, communication skills, and strong project coordination to deliver effective campaigns across multiple channels.

Key Responsibilities

Develop and implement marketing plans and campaigns in coordination with the Marketing Manager and business objectives.
Support the development of annual and long-term marketing strategies to increase brand awareness, customer engagement, and commercial performance.
Identify opportunities for cross-promotional activities and partnerships with businesses, brands, and relevant market segments.
Plan and coordinate marketing events, promotional activities, media initiatives, and brand activations.
Research and evaluate potential sponsorship opportunities that can increase brand visibility and customer reach.
Monitor marketing campaigns and assess their effectiveness using appropriate performance indicators and return-on-investment analysis.
Track campaign expenditure and ensure marketing activities remain within approved budgets.
Assist with annual marketing budget preparation and provide regular expenditure updates to management.
Conduct market research to identify customer preferences, emerging trends, market opportunities, and potential areas for innovation.
Monitor competitor marketing activities, pricing initiatives, promotions, communications, and market positioning.
Prepare competitor and market analysis reports and provide practical recommendations to management.
Contribute ideas for new marketing initiatives, promotional concepts, customer-engagement activities, and brand-development opportunities.
Coordinate the creation and production of marketing materials across relevant channels.
Draft, review, proofread, and coordinate marketing content and promotional copy where required.
Coordinate with external agencies, designers, media partners, suppliers, and other marketing service providers.
Review marketing materials and ensure content and visual communications are aligned with approved brand guidelines.
Coordinate the communication of marketing campaigns and promotional activities to operational teams.
Support the implementation of tactical offers, promotions, and campaigns and monitor their execution.
Work with operational departments to ensure marketing activities are properly communicated and implemented.
Strengthen product and brand positioning through appropriate marketing channels and customer-facing initiatives.
Maintain consistency of brand presentation across websites, social media platforms, digital channels, and other communication materials.
Support the development of social media and digital marketing content to improve customer engagement.
Develop marketing communications designed to enhance the customer experience across physical and digital touchpoints.
Prepare marketing performance reports, presentations, dashboards, and management updates.
Manage and coordinate the activities of the Marketing Coordinator and provide guidance on assigned tasks.
Stay informed about current marketing practices, consumer behavior, digital trends, and emerging communication channels.
Perform other marketing duties and projects assigned by management.

Brand & Digital Marketing

Support the consistent application of brand identity, messaging, tone, and visual standards across marketing channels.
Coordinate updates and marketing content for websites and social media platforms.
Work with relevant teams to develop engaging digital content and promotional campaigns.
Monitor customer engagement and audience response to digital marketing activities.
Identify opportunities to improve online visibility, customer interaction, and brand perception.
Coordinate with creative and digital agencies when external support is required.
Ensure promotional content is accurate, timely, relevant, and aligned with approved brand standards.

Events, Promotions & Partnerships

Assist in planning and executing events, promotional campaigns, product launches, and brand activities.
Coordinate with internal teams, suppliers, agencies, media organizations, and external partners to deliver marketing activities.
Research potential sponsorship and partnership opportunities that support brand objectives.
Monitor event and promotional performance and prepare post-activity evaluations.
Identify opportunities for collaboration with complementary businesses and market partners.
Ensure promotional activities are delivered according to approved plans, budgets, timelines, and brand requirements.

Job Knowledge & Skills

Required Knowledge

Strong understanding of marketing principles, brand management, campaign planning, and customer engagement.
Knowledge of retail marketing and/or food and beverage marketing is highly desirable.
Understanding of digital marketing, social media, content development, and online brand management.
Knowledge of market research, competitor analysis, and marketing performance measurement.
Understanding of marketing budgets, expenditure tracking, and return-on-investment analysis.
Familiarity with event management, media planning, sponsorships, and promotional activities.
Good understanding of marketing communications and brand standards.
Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
Familiarity with digital marketing, social media, content-management, analytics, or creative tools is an advantage.
Basic graphic-design knowledge is considered an advantage.

Key Skills

Marketing strategy and campaign planning
Brand management
Retail and F&B marketing
Digital and social media marketing
Market research and competitor analysis
Marketing budget management
Campaign performance and ROI analysis
Event and promotional management
Sponsorship and partnership coordination
Content development and copywriting
Marketing communications
Agency and supplier coordination
Reporting and presentations
Data analysis and interpretation
Project and stakeholder management
Creativity and innovation
Strong organizational and time-management skills
Ability to manage multiple priorities under pressure

Language Requirements

Excellent English communication skills, both written and verbal.
Strong Arabic and English communication skills are required.
Additional languages are an advantage depending on the target market.

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Brand Management, or a related discipline.
Professional marketing certifications or specialized training in digital marketing, brand management, or related fields are an advantage.

Job Experience

2–4 years of relevant experience in marketing, brand management, or a similar role.
Experience in retail marketing or food and beverage (F&B) marketing is highly desirable.
Practical experience managing marketing campaigns, events, promotional activities, or brand communications.
Experience working with marketing agencies, suppliers, media partners, or external service providers is an advantage.
Experience managing or coordinating junior marketing team members is preferred.

Preferred Candidate Profile

The ideal candidate will be a proactive and commercially focused marketing professional with a balance of creative thinking and analytical capability.

The candidate should be comfortable managing multiple campaigns and deadlines, analyzing marketing performance, coordinating with internal and external stakeholders, and developing initiatives that improve brand awareness and customer engagement.

Strong communication skills in Arabic and English, combined with experience in retail or F&B environments, will be highly advantageous.

To apply for this job please visit careers.alghanim.com.